SELL YOUR HOME SMARTER AND STRESS LESS
With the Home Seller's Edge Toolkit
TURN YOUR HOME INTO THE ONE BUYERS COMPETE FOR
Step-by-step guidance to make your property stand out and sell for the best price.
Selling your home is one of the biggest financial moves you’ll ever make.
YET MOST PEOPLE GO INTO IT COMPLETELY UNDERPREPARED
They list before the house is truly ready.
They miss the small details buyers always notice.
They feel overwhelmed by agents, paperwork, and decisions.
And worst of all? They leave money on the table.
The truth is: buyers don’t fall in love with what could be. They fall in love with what they see.
That's why I created The Home Seller's Edge
And developed the IDEAL Method: Step-by-Step Home Selling Success
A practical, step-by-step toolkit to help you prepare your property with confidence.
The I.D.E.A.L Method
5 Steps to Sell Your Home Smarter (and Stress Less)
A clear, confidence-boosting framework to help you prepare your home for sale - without the second-guessing.
Selling your home can feel overwhelming, but it doesn’t have to. The IDEAL Method gives you a clear, proven roadmap to prepare your property for the market with confidence and calm. Whether you’re working with an agent or going it alone, you’ll know exactly what to prioritise, what to skip, and how to make your home stand out so buyers fall in love (and offer fast).
IDENTIFY - See Your Home Through a Buyer's Eyes:
Instead of feeling daunted by what needs doing, this step helps you see your home strategically. You’ll uncover small, smart changes that make the biggest difference, and know exactly what’s worth fixing (and what’s not). Includes a full home checklist to guide you.
✨ Shift the feeling from “Ugh, so much to do” to “Ah, that’s what will really help me sell.”
DECLUTTER - Make Space for Buyers to Fall in Love:
Create breathing room, not just for buyers, but for yourself. With the 10-Day Declutter Challenge (and a few pep talks along the way), you’ll strip away distractions and rediscover your home’s best features.
✨ You’re not just tidying; you’re transforming how people feel when they walk through the door.
ERASE - Create a Fresh, Move-In-Ready Feel:
Clean doesn’t just look good, it feels good. This step helps you transform your home into a bright, inviting space buyers can instantly imagine themselves living in. The Nook & Cranny Checklist keeps it simple and satisfying.
✨ No perfection pressure - just practical, feel-good results that add serious value.
ARRANGE - Stage Your Home Beautifully (Without Spending a Fortune):
You don’t need a stylist or hired furniture to make your home shine. Learn how to arrange, light, and style what you already have so it looks its absolute best - in person and in photos.
✨ Because a well-presented home attracts more buyers and higher offers.
LIST - Choose the Right Agent or Go It Alone with Confidence
Whether you’re partnering with an agent or selling privately, this step shows you exactly how to navigate it. Includes essential questions, negotiation tips, and the confidence to know what you’re worth.
✨ No guesswork, no overwhelm - just clarity and control from start to sold.
"It’s laid out so clearly and everything is easy to read, reference, and actually use, which immediately took the overwhelm out of the whole “getting ready to sell” process for me." - Kate
What's Inside The Home Seller's Edge Toolkit
Discover exactly what to do (and when), so nothing gets missed, helping you attract more buyers, stand out from the competition, and walk away with a result you’re proud of.
What's included...
"What stood out straight away is how beautifully everything is laid out. It’s clean, easy to follow and simple to dip back into"
• 6 Practical Video Modules:
Value $257
Guiding you step-by-step through each stage of the IDEAL Method, these short (20-30 minute), actionable videos will show you exactly how to prepare your home for sale and attract serious buyers.You’ll learn how to highlight your home’s best features, understand what today’s buyers really want, and confidently prioritise updates that add value - not just cost money.And when it’s time to list, you’ll feel clear, calm, and ready to choose the right real estate agent for you.
• Insider Staging Tips:
Value $99
Room by room, learn how to create a welcoming, buyer-friendly home without breaking the bank.
"Module 4 was the standout for me. I live in a small, older home with an open floor plan and I’ve always been unsure how to make it feel both spacious and intentional. The space-by-space ideas and examples gave me heaps of clarity and confidence around how to stage and design my spaces."
• The Declutter Challenge:
Value $97
Making it fun - in case you need a little extra motivation. Plus tips on how to deal with the emotional tug when it comes to depersonalising your home.
• Printable Checklists, Templates, and Resources to Keep You on Track
Value $159
IDENTIFY AND REPAIR CHECKLIST
Spot hidden issues before buyers do. A clear list to help you tackle repairs that could make or break your sale.
NOOK AND CRANNY CLEANING CHECKLIST
The ultimate deep-clean guide. Go beyond the obvious so every corner of your home feels fresh, inviting, and move-in ready.
QUESTIONS TO ASK BEFORE SIGNING AN AGENT
These must-ask questions help you find the right real estate agent for you. Avoid costly mistakes and choose someone who will truly work in your best interests.
COMPLETE HOME-SELLING CHECKLIST
(using an Agent)
A step-by-step guide to keep you organised when selling through an agent. From staging to marketing, make sure nothing slips through the cracks.
OPEN HOME PREPARATION
Everything you need to do before buyers walk through the door. Create a welcoming, polished space that leaves a lasting impression.
SECURING A DEAL
How to handle offers and negotiations when working with an agent. Stay calm, ask the right questions, and know what to watch out for.
CHATTELS LIST
A handy reference to clarify what’s included in your home sale to avoid confusion, protect your agreement, and make sure nothing gets overlooked.
• Mini ebook: 10 Ways to Win Buyer’s Hearts:
Value $27
The perfect at-a-glance overview.
• Additional Resources:
A go-to collection of trusted links and services to make the selling process smoother, simpler, more successful.
"For someone like me who is prone to a bit of overthinking, having the “what to do” and “what to look out for” already structured is super helpful."
Bonus:
Learn Everything You Need to Sell Your Home Yourself
• Sell Your Own Home Masterclass:
Value $97
Gain insider insights into pricing, presentation, and the psychology of selling your home privately, from someone who’s been on both sides of the fence.
This short video clip is taken from The Home Seller’s Edge masterclass, a 45-minute session packed with practical strategies to help you prepare, price, and present your home for maximum return.
In this excerpt, I show how saving on agent commission and applying that money to your next mortgage can save you tens of thousands. ⟶
"I LOVED the copywriting examples for ads (such a useful addition!). The ebooks are incredible — they’re so comprehensive and well-organised. Having all that detailed information sitting in one place makes the whole process feel much more doable!"
• The Home Seller’s Edge Guide to Selling Your OWN Home eBook:
This comprehensive guide helps you navigate every stage.
Here you get ALL the tips, tricks, and tools to prepare your home, determine your sale price, write a compelling ad, get your property online, host an open home, negotiate your sale, and secure the best offers.
• The Home Seller’s Edge Guide to Create Pro-Looking Marketing Material:
Combined value $197
This easy-to-follow, step-by-step guide shows you how to easily create your own marketing flyer and high-impact front-of-house signage using FREE design software, AND includes templates to edit as your own.
• Printable Checklists (for selling privately)
Combined value $59
ALL-INCLUSIVE CHECKLIST
A complete to-do list for private sales - from pricing to paperwork. Stay in control and cover all the essentials without missing a beat.
NEGOTIATING A PRIVATE SALE
Key steps to manage buyer offers directly. Stay confident, protect your interests, and secure the best outcome without second-guessing yourself.
• Beyond The Basics
Mindset hacks for selling success.
• Negotiation Made Simple
for Private Sellers
Value - Priceless
Selling privately doesn’t have to feel intimidating. With clear steps and simple scripts, you’ll know exactly how to handle offers, counteroffers, and buyer questions without pressure, panic, or second-guessing.
Inside, you'll learn...
• The five negotiation levers every seller should understand
• How to assess price, terms, and conditions with confidence
• How to respond to offers, counteroffers, and multiple-interest situations
• Simple scripts you can use word-for-word
SO YOU DON'T LEAVE MONEY ON THE TABLE
Selling a home is never just a transaction; it’s a huge life moment.
The Home Seller's Edge is designed to take the stress out and put the power back in your hands.
WHY IT WORKS
I’ve been where you are. I’ve sold my own homes, supported my family and friends to sell theirs, and even worked inside the property industry. I’m an ex real estate agent, a qualified interior designer, and a freelance copywriter.
What I know for sure: you don’t need luck to sell your home for more. You just need a system.
With the IDEAL Method, you’ll know exactly what to do (and when), so nothing gets missed, giving you the clarity and confidence to move through the selling process without second-guessing yourself.
"I’m planning to put my home on the market in the next 18 months, so having a roadmap I can follow slowly and confidently is incredibly helpful." - KL
Learn how to sell smarter, protect your biggest asset, and maximise your sale price.
For less than the cost of a good dinner out, you’ll have the tools to ATTRACT more BUYERS, get HIGHER OFFERS, and SELL FASTER. Now is not the time to leave your house sale to chance, get the EDGE today.
Your one-time investment: $992 $222 NZ
(Approx $125 US / £95)
Sylvia's ROI was $25,660. What will yours be?
Your Peace of Mind, Guaranteed
You only get one chance to sell your home right, and I want you to feel completely confident you’ve got the tools to do it well.
If, after diving into The Home Seller's Edge toolkit, you genuinely feel it hasn’t helped you prepare your home more effectively for sale, simply email me within 7 days for a full refund, no hard feelings.
As this is a digital product, refund requests are honoured only within 7 days of purchase, and following completion of a brief feedback form to help improve future resources.
Your home is more than bricks and mortar.
It’s your equity, your future, and your fresh start.
GIVE YOURSELF THE EDGE TODAY
Most homeowners leave money on the table, simply because they didn’t know what to prioritise or how to prepare.For $222 NZ (approx $125 US / £95), you’re getting the exact guidance, checklists, and insider know-how that can save you thousands in agent fees, unnecessary upgrades, lost buyer interest, or price knock-downs.Think of The Home Seller's Edge as the smartest investment you’ll make before selling your home; one that pays for itself many times over.On every home you'll ever sell.
Receive Instant Access to:
• 6 Practical Video Modules Outlining the IDEAL Method
• 7 Must Have Printable Checklists
• Insider Staging Tips
• The Declutter Challenge
• 10 Ways to Win Buyer's Hearts
• Additional Resources with Links and Services
Plus :
• Sell Your OWN Home Masterclass
• The Home Seller's Edge Guide to Selling Your OWN home eBook
• The Home Seller's Edge Guide to Create Pro-Looking Marketing Material (inc templates)
• Printable Checklists for Selling Privately
• Beyond the Basics - Mindset Hacks for Selling Success
• Negotiation Made Simple eBook - Clear Steps and Scripts When Selling Privately
Why this matters...
It's hard to put a price tag on something invaluable, but I firmly believe everyone deserves to go through the process of selling their home feeling calm, confident, and in control.
One toolkit. Lifetime access.
$222 NZ
No subscriptions. No upsells. No hidden fees.
Meet Siubhan - Former Real Estate Agent and Interior Designer
Most kids spent their weekends hanging with friends. I spent mine trawling open homes. We called it Sunday Driving, cruising the streets in our little Datsun 120Y.Back then, when TVs were the size of tumble dryers, houses were open all day. You had time to wander, imagine, and dream. These days, you barely get long enough to decide if your Sistema boxes will fit in the pantry.At the time, part of me wished I was doing anything else. But looking back, I realise those weekends sparked my love affair with houses and design.By age seven, I was poring over Home & Garden, clipping coupons, and waiting eagerly for the big white envelope with my name on it that held the latest furniture catalogue. Mum was forever sketching house plans; Dad was forever sighing, knowing his wallpapering days weren’t over. They built ten houses and bought and sold many more. I prefer to create a home and stay put for a while, but Mum could never settle.I learnt a lot.Houses are in my blood. They led me into a career in real estate, then into interior design. They explain why Love It or List It is my favourite show, and why I’ll happily spend hours talking paint samples, storage solutions, or moving furniture around.And most of all, it’s why I love helping people prepare their houses for sale.
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While a few examples reference the New Zealand process, the principles, templates, staging guidance, and negotiation strategies are universal and apply to home sales in any country.